OUR EXPERTISE

At Les Touristes, everything begins with a drawing. Each pattern is imagined and hand-drawn by Jérôme in our creative studio in France. There is no automation or compromise: it's a work of patience, attention and passion.

These patterns are exclusive, protected, and all carry a story or a subtle nod to a culture, an era, a memory.

The printing is then done in India, in partner workshops with whom we have been working for nearly twenty years. The techniques are artisanal: screen printing with frames, pigment inks... Nothing is left to chance. This traditional know-how allows for a vibrant, lively, almost tactile finish.

Our collections are not designed to follow the frantic pace of trends. They follow the rhythm of drawing, of the season, of inspiration. Two collections per year, no more. No reprints, no overproduction: when a pattern disappears, it enters the brand's memory, like a limited edition of textile poetry.